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Case Study

Ceibal - Educational Content & AI Conversation Design

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Company

Ceibal

Client

Ceibal

Project

Educational Products

Role

As a UX Writer consultant for Ceibal, I research, design, and test content for educational products, including AI-powered conversational experiences.

  • Research, design, and test content for educational products, including student onboarding, teacher training, and Minecraft Education.
  • Define voice and tone for AI-powered conversational experiences and write content for landing pages.
  • Contribute to a shared Content Design System to improve consistency, scalability, and collaboration across teams.

Tools & Approach

  • UX research methods (interviews, content testing) applied to validate content decisions with real students and teachers.
  • Voice and tone frameworks tailored for AI conversational experiences aimed at an educational audience.
  • Ongoing contributions to a Content Design System shared across multiple educational products.

Impact

  • Made onboarding and teacher training content clearer and more consistent across Ceibal's educational products.
  • Gave AI conversational experiences a voice and tone appropriate for students and educators.
  • Improved cross-team collaboration by strengthening a shared Content Design System.