Role
As a freelance UX Writer for Nareia Software, I created voice and tone guidelines, glossaries, and content documentation for fintech products, and designed microcopy for Midinero and Midinero Cripto.
- Created voice and tone guidelines, glossaries, and content documentation for fintech products.
- Designed microcopy and supporting content for Midinero and Midinero Cripto, including cryptocurrency buy/sell flows, landing pages, FAQs, and help videos.
- Collaborated on initiatives for Redpagos and Crediclub, contributing content audits and UX Writing tools for their teams.
Tools & Approach
- Voice and tone guidelines and glossaries built to keep a consistent brand voice across crypto and traditional fintech flows.
- Plain-language microcopy for buy/sell cryptocurrency flows, reducing confusion in a category most users find intimidating.
- FAQs and help videos scripted to reduce support load for common cryptocurrency questions.
Impact
- Gave Midinero and Midinero Cripto a consistent voice across app, landing pages, and support content.
- Made cryptocurrency buy/sell flows easier to understand for a mainstream, non-technical audience.
- Provided Redpagos and Crediclub teams with reusable content audits and UX Writing tools beyond the original engagement.